Description of Integral Ad Science: Integral Ad Science is an American publicly owned technology company that analyses the value of digital advertising placements.
Integral Ad Science is used by 0.05% of websites in the Advertising category.
Sports is the most popular main category among the websites using Integral Ad Science.
Talk Radio is the most popular subcategory among the websites that are using Integral Ad Science.
The technologies that are most often used together with Integral Ad Science are Open Graph, Admiral, core-js, Facebook, Google Publisher Tag, RSS, Google Tag Manager, HSTS, Module Federation, Prebid.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Integral Ad Science may also be interested in using these other technologies: Admiral, Prebid, Google Publisher Tag, Elfsight, Taboola, Amazon Advertising, Permutive, Rubicon Project, Snap.svg, Index Exchange.
Technology | % of use together with Integral Ad Science | Website |
---|---|---|
Open Graph | 66.43 | https://ogp.me |
Admiral | 53.85 | https://www.getadmiral.com |
core-js | 51.05 | https://github.com/zloirock/core-js |
39.86 | http://facebook.com | |
Google Publisher Tag | 37.76 | https://developers.google.com/publisher-tag/guides/get-started |
RSS | 34.97 | https://www.rssboard.org/rss-specification |
Google Tag Manager | 34.97 | http://www.google.com/tagmanager |
HSTS | 32.87 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Module Federation | 30.07 | https://webpack.js.org/concepts/module-federation/ |
Prebid | 29.37 | http://prebid.org |
Technology | AI Recommendation Score | Website |
---|---|---|
Admiral | 0.39 | https://www.getadmiral.com |
Prebid | 0.3 | http://prebid.org |
Google Publisher Tag | 0.25 | https://developers.google.com/publisher-tag/guides/get-started |
Elfsight | 0.22 | https://elfsight.com |
Taboola | 0.22 | https://www.taboola.com |
Amazon Advertising | 0.22 | https://advertising.amazon.com |
Permutive | 0.21 | https://permutive.com |
Rubicon Project | 0.2 | http://rubiconproject.com/ |
Snap.svg | 0.19 | http://snapsvg.io |
Index Exchange | 0.19 | https://www.indexexchange.com |
Introduction to Integral Ad Science
Integral Ad Science is a software technology that offers digital ad verification, ad viewability, and fraud detection solutions for advertisers, agencies, and publishers. It helps to ensure that ad campaigns are running in safe and brand-friendly environments, and that ad impressions are being viewed by real human users. The platform uses advanced algorithms and machine learning to analyze ad traffic and identify any potential issues, providing actionable insights and recommendations to improve ad performance and ROI.
Practical Applications
of Integral Ad Science
- Integrating Integral Ad Science into an advertising platform to provide real-time ad verification and prevent fraudulent activities.
- Using Integral Ad Science to identify and block ads that are not brand-safe or do not comply with industry standards.
- Leveraging Integral Ad Science's data and insights to optimize ad campaigns and improve overall ad performance.
- Incorporating Integral Ad Science into programmatic advertising to ensure that ads are served to the intended audience and on suitable platforms.
- Using Integral Ad Science to measure viewability and engagement metrics to ensure that ads are being seen and interacted with by the target audience.
Benefits and Advantages of Integral Ad Science
- Integral Ad Science provides better brand safety and reduces the risk of ad fraud.
- It ensures that ads are delivered to the right audience and in the right environment.
- The technology helps to optimize ad performance and increase ROI.
- It offers comprehensive insights and analytics for better decision-making.
- Integral Ad Science offers a user-friendly platform for easy management and monitoring of ad campaigns.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
usatoday.com | News and Politics | International News | 6.99 |
today.com | Television | International News | 5.92 |
hypebeast.com | Style & Fashion | Street Style | 5.87 |
nba.com | Sports | Basketball | 5.72 |
cio.com | Business and Finance | Industries | 5.64 |
bleacherreport.com | Sports | Sports Radio | 5.52 |
purewow.com | Style & Fashion | Street Style | 5.25 |
anandtech.com | Technology & Computing | Computing | 5.23 |
neatorama.com | Movies | World Movies | 5.18 |
delawareonline.com | News and Politics | Talk Radio | 4.97 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
mentormisini.com | Business and Finance | Design | 0.65 |
emojiflags.com | Home & Garden | Belarusian | 1.98 |
crossroadsbizjournal.com | Events and Attractions | Sports TV | 2.06 |
desmoines.com | Business and Finance | Genealogy and Ancestry | 2.08 |
nswrom.com | Video Gaming | Video Game Genres | 2.24 |
The average age of websites using Integral Ad Science is 15.1 years.
The average page rank (measure of backlink strength) of websites using Integral Ad Science is 3.48.
Technology | % of use together with Integral Ad Science | Website |
---|---|---|
Visual Website Optimizer | 0.6993 | https://vwo.com/ |
Next.js | 0.6993 | https://nextjs.org |
Adobe Experience Platform Launch | 0.6993 | https://docs.adobelaunch.com/getting-started |
Plesk | 0.6993 | https://www.plesk.com/ |
Microsoft ASP.NET | 0.6993 | https://www.asp.net |